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Research papers

Interactive advertisement in Japan

This paper discusses advertising using interactive mechanisms, above all, Internet-based advertising in Japan. The number of Internet users is sharply increasing in Japan as in other countries. With this increase, a large number of companies are...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Toshiyuki Kitahara
Company: Dentsu Macromill Insight
June 15, 1997
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Citation

Kitahara, T. (1997a, June 15). Interactive advertisement in Japan. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/interactive-advertisement-in-japan